This theory is a subtheory of john swellers cognitive load theory applied especially for multimedia learning, and therefore has many similarities with it. Mayer born 1947 is an american educational psychologist who has made significant contributions to theories of cognition and learning, especially as they relate to problem solving and the design of educational multimedia. Cognitive theory of multimedia learning mayer learning. In other words, elearning courses should be constructed in light of how the mind learns and experimental evidence concerning elearning features that promote best learning.
This second edition of the handbook of research on learning and instruction is intended to provide an overview of the. Buy learning and instruction 2 by mayer, richard e. The dual channel assumption which states that people learn through an auditory verbal channel information provided to us via the spoken word, and so we hear and a pictorial visual channel information that reaches us through images. Cognitive theory of multimedia learning is one of the cognitivist learning theories introduced by an american psychology professor richard mayer in the 1990s. The author focuses on the big ideas, preferring that students understand a few exemplary ideas deeply, rather than numerous ideas superficially. Mayers also use his soi model of meaningful learning while building cognitive theory of multimedia learning. Domin, 1999 while it is obvious that these methods represent two opposing philosophies, one would be surprised to know the intensity of the argument that each side presents. Animation as an aid to multimedia learning richard e. Mayer exploring aspects of the role of video and its design for effective teaching and learning in higher education.
Evidencebased guidelines for principled learning environments. Mayer, john sweller, and roxana moreno established within the scientific literature a set of multimedia instructional. In multimedia learning richard mayer explores ways of going beyond the purely verbal by combining words and pictures for effective teaching. Among update and new chapters, it includes evidencebased information on the principles 4. Richard mayer will provide a concise overview of his cognitive theory of. Using the same instructional design methods across different media. Traditional instruction 4 use inductive thinking to construct, or derive a general principle domin, 1999 p. In the handbook multimedia learning cambridge press, 2001, richard e. Mayer is professor of psychology at the university of california, santa barbara.
His current research involves the related disciplines of cognition, instruction, and technology with a special focus on multimedia learning and computersupported learning. Multimedia encyclopedias have become the latest addition to students reference tools, and the world wide web is. This is the central assumption of wittrocks 1989 generativelearning theory and mayers 1999, 2002 selectingorganizingintegrating theory of active learning. During the past 30 years, researchers have made exciting progress in the science of learning i. Everyday low prices and free delivery on eligible orders. Multimedia learning principles for elearning designers.
Mayer born 1947 is an american educational psychologist who has made significant contributions to theories of cognition and learning, especially. Proven guidelines for consumers and designers of multimedia learning 3 rd edition san francisco, ca. Evidencebased principles for the design of multimedia instruction richard e. Dec 01, 2011 this is a short video interview with professor richard e.
Mayer1,3 and roxana moreno2 how can animation be used to promote learner understanding of scienti. Multimedia elements such as videos, animation, graphics and voice narrations impact the learning process, and with the advances of technology, it is becoming easier to incorporate these elements into the classroom and in elearning. I have to be honest, as an instructional technologist, i was geeking out over multimedia learning by richard mayer. His research interests are in applying the science of learning to. Recent advances in graphics technology and informat. Richard mayer will provide a concise overview of his cognitive theory of multimedia learning, and share. Third, meaningful learning requires a substantial amount of cognitive processing to take place in the verbal and visual channels.
Multimedia encyclopedias have become the latest addition to students reference tools, and the world wide web is full of messages that combine words and pictures. For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Apr 23, 2001 in multimedia learning richard mayer explores ways of going beyond the purely verbal by combining words and pictures for effective teaching. Designing multimedia instruction to maximize learning. Mayer is distinguished professor of psychology at the university. Mayer university of california, santa barbara abstract a fundamental hypothesis underlying research on multimedia learning is that multimedia instructional messages that are designed in light of how the human mind works are more likely to lead to meaningful learning than those that are not. Nine ways to reduce cognitive load in multimedia learning. Although verbal learning offers a powerful tool, mayer explores ways of going beyond the purely verbal. A concrete guide to the science of learning, instruction, and assessment written in a friendly tone and presented in a dynamic format.
Oct, 2017 designing multimedia instruction to maximize learning dr. Mayer is professor of psychology at the university of california, santa barbara, where he has served since. A science of elearning involves the scientific investigation of how people learn in electronic learning environments. A cognitive theory of multimedia learning gustavus adolphus. Designing multimedia instruction to maximize learning dr. In this clear and concise first edition text, educational psychology scholar. Mayer, john sweller, and roxana moreno established within the scientific literature a set of multimedia instructional design principles that promote effective learning. Richard mayer will provide a concise overview of his cognitive theory of multimedia learning, and share evidencebased principles to design learning materials that are in alignment with how students learn and process information. Multimedia learning occurs when students build mental representations from words and pictures that are presented to them e. Design principles for multimedia learning mayer according to mayer you need to consider the following three basic assumptions when providing information 1. Purpose for the last dozen years, my colleagues and i at the university of california, santa barbara ucsb have been investigating the nature of multimedia learning with a goal of building a researchbased theory of how people learn from words and pictures. Mayer practices what he preaches and writes a compelling, easytounderstanding, summary of his ten years of research on the subject. The promise of multimedia learning is that students can learn more deeply from welldesigned multimedia messages consisting of words and pictures than from more traditional modes of communication involving. Sweller, 2005 tend to focus on the cognitive processes involved in learning, such as selecting relevant information, mentally organizing the material into a coherent organization, and integrating it with relevant prior knowledge activated from longterm memory, as proposed in.
In this post, i share with you some insights about the cognitive theory of dr. Apr 09, 2001 i have to be honest, as an instructional technologist, i was geeking out over multimedia learning by richard mayer. In this model, learners are again knowledge constructors who pay attention to relevant words and pictures in multimedia message in order to produce meaningful learning and organize the information in coherent verbal and pictorial. Mayer practices what he preaches and writes a compelling, easytounderstanding. Anderson james lester paul chandler patricia mautone dorothy chun roxana moreno joan gallini jan plass stefan hagmann valerie sims shannon harp hiller spires julie heiser. He is the author of multimedia learning cambridge university press, 2001 and editor of the cambridge handbook of multimedia. Multimedia learning is a form of learning supported by different sources of information e. Mayer s cognitive model, while limited to visual and auditory channels, provides a wealth of possibilities for maximizing the retention and understanding of information by students. This is a short video interview with professor richard e.
Mayer is professor of psychology at the university of california, santa barbara, where he has served since 1975. Learning and instruction, second edition, thoroughly and succinctly answers these two fundamental educational psychology questions. Incorporating motivation into multimedia learning sciencedirect. Mayer university of california, santa barbara during the last 100 years, a major accomplishment of psychology has been the development of a science of learning aimed at understanding how people learn. Mayer, learning and instruction, 2nd edition pearson. Revising the redundancy principle in multimedia learning journal of educational psychology. Award for distinguished contributions of applications of psychology to education and training american psychologist. Proven guidelines for consumers and designers of multimedia learning. A cognitive theory of multimedia learning based on three main assumptions.
Computer mediated communication in the universal design for learning framework for preparation of special education teachers. Mayer has spent his career researching how to put together effective multimedia learning products. Mayers cognitive model, while limited to visual and auditory channels, provides a wealth of possibilities for maximizing the retention and understanding of information by students. He is the author of multimedia learning cambridge university press, 2001 and editor of the cambridge handbook of multimedia learning cambridge university press, 2005. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. The underlying premise of applying the science of learning is that educators can better help students learn if they understand the processes through which student learning takes place. Mayer and roxana moreno university of california, santa barbara research on educational technologiesranging from motion pictures to computerbased tutoring systemsdocuments a disapointing history in which strong claims for a new technology.
Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. Feb, 2010 a concrete guide to the science of learning, instruction, and assessment written in a friendly tone and presented in a dynamic format. Beginning with cognitive load theory as their motivating scientific premise, researchers such as richard e. Richard mayer on multimedia learning my love for learning.